Author Archives: Cat Wilkins

  • 0

Marketing job at St Austell Conference Centre

Do you have what it takes to join our SAPC team?

Job title:                     Marketing & Communications Officer

Hours of Work:         Full time, Monday to Friday, permanent.

Salary:                       Negotiable

Location:                   St Austell Printing Company, St Austell Business Park, St Austell, PL25 4FD


Marketing & Communications Officer

St Austell Printing Company is a successful commercial printing company with over 30 years experience in the industry.  Following the recent move to our purpose built, sustainable factory, we have delivered an exciting programme of investment in machinery, staff and systems, with the aim of developing our services, expanding our customer base and accessing new markets.

As part of this expansion, we also developed St Austell Business Park which offers a large range of high-spec offices and business units, including an on site Conference Centre providing first class meeting, training and conference spaces.

We are seeking an experienced and creative Marketing & Communications Officer to join our team to maximize our success across the whole business, develop our customer communications and build a long term marketing strategy.

This is an exciting and inspiring time to join our team and be part of the next phase of our plans.


Role

This is a very hands-on role and the ideal candidate will offer a mix of skills – creativity, project management, people skills, copy writing, attention to detail.

Summary of the key objectives of the role;

  • Marketing strategy: planning marketing activity and devising creative campaigns covering a range of marketing mediums including advertising, direct mail, digital and social marketing.
  • Managing & administrating CRM & customer communications related projects
  • Planning and managing branding & merchandising.
  • Developing knowledge of the industry & related subject areas in order to produce content – for both digital & print marketing
  • Writing, publishing & promoting blogs
  • Organising and managing company imagery
  • Managing social media
  • Working with the team to develop the company websites
  • Co-ordinating company PR
  • Organising events & business shows
  • Representing the company at events and networking opportunities
  • Managing sponsorship & charity support as part of our CSR programme
  • Effective measurement and reporting

Experience required

Essential and desirable criteria

  • A degree level qualification in marketing or similar is desirable.
  • Experience within a marketing & communications role is essential, with evidence of managing or delivering a varied range of multi-media marketing strategies and customer communications plans.
  • Excellent communication skills both written and verbal.
  • Possess initiative and drive to grow the role and the company.
  • Must be hard working, conscientious with high standards of attention to detail.
  • Ability to work independently to manage own projects, but enjoy being part of a team.
  • A confident personable and professional manner and flexible approach
  • Interest and experience in the print or related industries would be advantageous.
  • Interest in environmental sustainability would be desirable.
  • Good skills and experience of Apple Mac, In-Design, Photoshop, Illustrator & Acrobat would be an advantage.
  • Experience of general customer service desirable.

Reporting to Operations Manager Beth Mayman

For more information or to submit your CV, please email Beth Mayman at beth.mayman@sapc.co.uk

Closing date for CVs 21 April 2017


  • 0
Conference team doubles

Growing conference team manages success

A busy year has seen our conference team double in size.

As the conference centre continues to go from strength to strength, we’ve grown our team, engaging new staff, to maintain the same seamless service event organisers and visitors expect.

The addition of the Oak Suite in the Autumn increasing our conference room offering to 5 suites offers one reason 2016 was our busiest year to date.

We’ve not only increased our number of rooms: an ever-increasing number of enquiries and events means we need more staff to manage busy bookings and a thriving venue.

Suzi Dellar joined us just over a year ago after we recruited her from SAPC’s mailing department. Suzi started as cover on very busy days with large groups, or when every room was booked and our attentive conference manager Stef Bell attempted to be in two places at once.

It’s always been a priorty for us to be available for organisers during set up: to arrange equipment, answer questions, and generally just make sure everything is stress-free. We know how much work goes in to planning an event and we want to take care of all the operational bits so organisers and speakers can focus on their visitors.

As bookings increased, Stef was hosting longer days comprising an increasing number of breakfast and evening events.

If you have more than one event in the same room on one day, you’ve got to turn that room around pretty quickly. Sometimes a specific layout requires extra tables and chairs from other floors. When there’s a short amount of time to get a room ready for the next event, you need sufficient staff on hand to get it all done in time.

Kelly Tait joined us in January as a brand new addition to the team and a much needed extra pair of hands. Kelly was looking for flexible hours that suited her family life which is ideal for the type of cover we need for longer days.

Suzi and Kelly ensure events run smoothly at the conference centre and their day to day duties include setting up and clearing down rooms, coordinating refreshments and catering, connecting technology, and interacting with delegates and answering their queries. Not to mention all the behind the scene tasks such as cleaning, stocktaking, shopping lists, and recording required repairs and decorating.

Stef says the conference centre couldn’t function without them.

As valuable members of the team, Suzi and Kelly are one of the reasons the conference centre runs so smoothly. I can’t remember a time without them now. They are my eyes and ears when I am away from the conference rooms answering incoming enquiries, managing bookings, and planning the future of the conference centre.

With bookings booming, it looks like 2017 is shaping up to be another incredible year for us as we’re welcoming more new visitors than ever before.

If you’re thinking of organising an event, contact conference manager Stef Bell to arrange a tour of our spectacular venue (you need to see it to believe it).


We asked Stef to reveal her ideal events assistant:

  • Reliable
  • Friendly and welcoming with ability to build a rapport with regular clients
  • Presentable
  • Strong initiative to anticipate what’s needed
  • Ability to get on with the job and multitask, working alone on a busy day juggling several events or working as part of a team running large events
  • Flexible
  • Problem solver for those last minute hiccups

  • 0
Conference sponsor imerys marathon

Sponsoring St Austell Imerys Marathon

Sponsoring the Imerys marathon is a chance for us to support local sport, the community and the landscape.

Each year, for one day only, the land of Cornwall’s China Clay Industry is open to the public for the Imerys Trail Marathon.

The marathon gives runners the chance to take in all the very best our clay country landscape has to offer, including incredible views of St Austell Bay and beyond. A truly unique experience for runners.

Amanda Moody, one of our directors, says local events like the Imerys marathon are an opportunity to support St Austell and its residents.

We’re delighted to sponsor the Imerys Marathon.

Being part of the St Austell community, not only as a business but as residents, is incredibly important to us. It’s part of what we’re all about. We’re a local, family business.  We support local initiatives, sport and organisations to play our part in the achievements and economic growth of the town.

The location of SABP Conference Centre along the marathon’s route, against the backdrop of the iconic clay mounds at the gateway to St Austell, is especially fitting.

When we were looking for somewhere to build, our priority was to stay in St Austell as this is where St Austell Printing Company started. In developing the site our landscape designers worked alongside architects to ensure the building enhances the landscape, rather than being a blight on it.

We’ve taken every measure to protect the existing flora and fauna that surrounds our space, putting time, respect and consideration in to preserving every ecological and cultural aspect of the area. In return, this space has enabled us to stay in the town we’ve been part of for 30 years.

Running on the moon

The operational working sites, along with land which has been regenerated from the industrial past, provides a challenging and spectacular course for the Imerys Marathon in May.

With only short sections of road, this multi terrain route takes you on sand roads which will leave you thinking you have been on the moon! Together with private farm land and picturesque tracks and trails, the course offers stunning vistas of Cornwall’s countryside and coastline at it’s very best.

Terry Wyatt from St Austell Running Club who organise the race, says sponsorship is instrumental to the success of the event:

SABP’s help and expertise are invaluable. In producing the event leaflets they play a key part in promoting the Imerys Marathon.

With support from SABP and other sponsors we’re able to give local runners the opportunity to take part in a one-off event and enjoy otherwise inaccessible routes.  It is truly a remarkable and unforgettable local event.

The 2017 Imerys Marathon and Half Marathon will take place on 14th May 2017. Enter now.


  • 0
Conference Centre hot desk

Professional co-working office space and hot desking

Offices with co-working space, daily desk rental and other flexible working opportunities are now available at St Austell Business Park.

St Austell Business Park is now providing hot desking and affordable workspace as and when clients need it.

Individuals looking for somewhere quiet to work with free WiFi for the day can book a desk in the Rowan Suite, based within the conference centre.

The office is fully furnished with 6 desks, open from 8am to 6pm Monday to Friday with out of hours’ access available on request. Free superfast WiFi, parking, and kitchen facilities are also included.

Desks are bookable for a day or permanently, and clients who need professional space regularly can book a desk at £200+vat per calendar month.

This is an ideal opportunity for small companies, individuals and start ups who can’t commit financially to long leases and therefore miss out on the opportunity to establish business premises.

Operations Manager Beth Mayman said providing flexible space has always been on the agenda for St Austell Business Park.

Our location just outside St Austell is perfect for providing this type of working arrangement, we’re in the centre of Cornwall and less than 10 minutes off the A30. But we wanted to wait until the time was right when we’d established a business community to attract workers looking to capitalise on that.

St Austell Business Park accommodates a solid base of professionals and well respected local companies, including Coodes solicitors, with its busy conference centre providing a steady footfall.

For more details or to book hot desking contact Beth on 01726 624200 or beth@staustellbusinesspark.co.uk.


  • 0
Conference christmas card

Cornwall artist illustrates christmas in paper

With paper at its heart, creating our company Christmas card for the Business Park, Conference Centre and St Austell Printing Company, is a labour of love.

With inspiration surrounding us, we’re never short of ideas. We’re greeted with beautifully designed, crafted print every day.

The SAPC Print Shop team habitually pore over a particularly pretty piece of print or a creatively clever design they’ve spotted coming off the machines.  It’s a bit of a ritual. The printed item is subjected to a rigorous visual examination, extensive touching, and complimentary gestures before being passed on to another member of the team and popped into our samples box.

Channelling this enthusiasm for all things paper when it comes to designing our own print marketing, especially a piece as fundamental to our company as our own Christmas card, can be challenging. It takes time and commitment to get the right message and design without getting too carried away on specialist stocks and finishing effects.

Cornwall collaboration

Starting with a semblance of a theme or approach is a starting point at least. These last two years we’ve chosen to collaborate with Cornwall based artists with a simple brief to create an illustration loosely based on the theme of paper and/or print.

We pull together print samples that catch our eye, that inspire us, that feel nice. We dig out previous Christmas cards we’ve sent and received, to see what works well. We bring out all our previous, recent and existing marketing campaigns, to remind ourselves what’s important to us.

And we lay it all out, let it wash over us, the colours, the paper, the designs…

Creative kick off

A session with local amateur artist Lorna Tremayne, designer Becky Dibb, and marketing manager Cat Wilkins kicks off with plenty of animated chatter around ways to weave the print process into a Christmas scene or communicate a Christmas made out of paper…

At this first design meeting, too many ideas, too many concepts, too many design features threaten to create a monster.

We spend time pulling it back, running through two or three concepts, focusing on some of the detail, discussing the orchestration, resolving how the idea will play out as a final design. We quickly and sensibly rule out two ideas as fortunately we realise elves printing Christmas (or maybe each other?) cannot be captured on a letterbox sized card.

One idea starts to shine through, evolving through discussion as Lorna gets a feel for what we are looking for:

What came out of these discussions and the element that I really loved is the way that print brings people together at Christmas. Print really is rooted at the heart of many of the family christmas traditions that we all love. So, my illustration is based around that idea which seems the perfect fit for family run SAPC.

Artist’s impression

From an initial seed we start visualising the artwork, with Lorna roughly sketching an outline. As the idea grows and starts playing out on paper, we realise we have it. An illustration to tie together Christmas, paper and SAPC.

Talking to Cat and Becky it was clear they liked the idea of making the traditional christmas wreath the basis of this year’s design. We then discussed all the ways that print is used at Christmas, whether that be cards, wrapping paper, christmas crackers, advent calendars, paper hats and christmas carols; the list goes on and on when you start thinking about it!

So the challenge was how to weave that all together.

Working closely with Lorna meant giving her a good understanding and insight into what we do, what we care about, and what SAPC means to our customers. We wanted Lorna to get close to us, to capture us in her illustration, to create a meaningful design.

Fortunately Lorna loved the idea for the illustration and we love the final artwork.

The traditional christmas wreath becomes the symbolic circle of Christmas where family characters emerge, interacting with the printed elements of christmas traditions in a bright and heart-warming illustration which I hope brings a smile to people’s faces when they open their cards this year.

Our three top tips for creating a company christmas card:

  1. Create a card that says something about your values and style
  2. Consider what sets you apart
  3. Find a creative hook around what your company does

Finally, don’t underestimate the power of print. Picking appropriate paper stock and getting your card printed professionally, thinking about how your design will look when it’s printed is undoubtedly as important as the artwork itself.


  • 0

Successful year thanks to our visitors

We’d like to thank everyone who’s helped make 2016 an incredibly successful year for St Austell Conference Centre.

As 2016 becomes our most successful year yet we continue to grow as Stef, Beth and the conference team welcome more events, visitors, and friends to our spectacular venue.

November was record breaking as the month we hosted the most events since opening three years ago. Our conference manager Stef Bell says we’re busier than ever:

We had at least one event booked on every single day with lots of days hosting five or six events. Some days we were turning rooms around three times in one day with a breakfast, daytime, and evening event.

We’re delighted to pick up bookings from St Austell Printing Company customers as they discover our conference centre on the premises. And we’ve become the meeting place for local companies, taking an ever increasing number of bookings from St Austell businesses including Teddingtons appliances, Fluid Branding, Trewithen Dairy and Mei Loci.

These local businesses don’t have sufficient meeting space. Their directors and senior managers come to us and get waited on whilst they have quick meetings and a catch up. Or they host presentations and organise regular training for employees. As we’re local, it’s easy for their employees to get to.

It’s not just our neighbours who book with us as we welcome companies from across the UK. A company from Brighton recently came to Cornwall to hold their team building day at St Austell Conference Centre, and not simply for our inspirational views but for the space available in our conference suite for their large rope puzzles and life sized Connect 4.

We receive regular requests for weekend bookings which we don’t tend to do but it’s always worth checking – we’re currently hosting a series of weekend wedding fairs. We’re hosting more evening events between 7 and 9pm as well as breakfast events which are affordable and come with free tea and coffee. Breakfast events are becoming more popular as they benefit from better delegate availability at that time of day.

With our refer a friend offer and hot-desking facility in the Rowan Suite on the 2nd floor with space for 6 people and a sociable meeting area, operations manager Beth Mayman says we’re expecting 2017 to be even bigger and better.

Hot-desking is one of a number of initiatives we have planned for the new year with lots of new things in the offing to help improve the experience for our visitors. We couldn’t do it without our loyal visitors who not only repeat book with us, but endorse us and recommend us to their friends.

From Stef, Beth and all the team and St Austell Conference Centre, thank you to our event organisers and visitors for supporting us. We wish you all a prosperous, happy new year.


  • 0

Refer a friend offer

We’d like to thank all our happy visitors and show our appreciation by offering a little something back for your kind words and glowing recommendations.

With so many of our new bookings resulting from word of mouth, we’re offering a little gift to customers who recommend us to other companies with our refer a friend offer.

If you refer a friend to St Austell Conference Centre, choose complimentary refreshments of cakes, cream tea or bacon baps for your next booking. And we’ll give your friend a 25% discount on room hire for their first booking*.

Contact Stef on 01726 624200 or info@staustellbusinesspark.co.uk for more details.

 

*Terms and conditions apply.


  • 0
Conference last minute booking discount

Last minute new bookings discount

We have conference rooms available to book on 18, 21, 28, 30 November and 6, 14, 20, 21 December.

To keep us busy and make it a full house (as that’s what we like), we’re offering new event bookings on these dates a last minute discount of 25% on room hire plus free refreshments on arrival (terms and conditions apply).

If you’ve got a last minute meeting or pre-Christmas event you’d like to organise, then get in touch.

Contact Stef on 01726 624200 or info@staustellbusinesspark.co.uk to book, quoting reference SABPNOV16.

But get in there quick, these last few rooms will be booked up before long.


  • 0

Conference Centre launches new conference suite

After an unbelievably successful year we’re excited to announce we’ve a new conference suite in our portfolio: the Oak Suite.

We’ve had an incredible 3rd year receiving a rising number of enquiries and hosting an ever-increasing number of events.

Beth Mayman, Operations Manager was keen to find a way to give customers the space they need:

We’ve been fully booked every day on our busiest weeks and we don’t want to turn people away. So when the opportunity arose, we jumped on it. And we’ve increased our offering with another sea view room to accommodate more bookings every week.

Combining this growing demand with an inherent determination to always accommodate our customers, we decided we simply needed more space.

Conference Manager Stef Bell feels the Oak Suite arrived at just the right time.

Bookings are busy! And they’ve been busy and getting busier over the last few months. We have lots of loyal, longstanding customers and with so many new customer booking, it was becoming a struggle to juggle everyone. The only answer to avoid disappointment was we needed more rooms.

Located on the second floor, a double aspect suite with large windows showing off those superb sea views across St Austell Bay, the Oak Suite is a perfectly appointed, professional space ideal for meetings, training and workshops. It offers more workshop space for larger conferences or simply an additional room to help meet demand.

The Oak Suite has capacity for 20 to 30 visitors depending on the room layout you need and costs £95 for a half day or £160 for a full day.

Oak Suite layouts capacity

Oak Suite layouts capacity

 

 


  • 0

Professional co-working office space

Offices with co-working space, daily desk rental and other flexible working opportunities.

Need an office with free WiFi for a day?

If you’re looking for somewhere quiet to work for the day, co-working space could be for you. The Rowan Suite office within our Conference Centre comprises 6 desks bookable on an ad hoc or regular basis.

A functional, professional shared working space for six people, the Rowan Suite is open from 8am to 6pm Monday to Friday with out of hours’ access available on request if you need it.

Monthly, weekly or daily rates available. Book a desk for one day ad hoc or multiple days over a few weeks or months. If you need a more permanent base, book a desk at £200+vat per calendar month with business rates and service charges included.

This professional space is ideal for small companies, individuals and start ups who can’t commit financially to long leases and therefore miss out on the opportunity to establish business premises.

Operations Manager Beth Mayman said providing flexible space has always been on the agenda.

Our location just outside St Austell is perfect for providing this type of working arrangement, we’re in the centre of Cornwall and less than 10 minutes off the A30. But we wanted to wait until the time was right when we’d established a business community to attract workers looking to capitalise on that.

There’s now a solid base of professionals and well respected companies including Coodes solicitors and the conference centre providing good footfall.

For more details or to book co-working office space contact Beth on 01726 624200 or beth@staustellbusinesspark.co.uk.


  • 0

Apple TV simplifies presentations for speakers

When we talk to a new client about hosting their first event at our conference centre, technology is top of the list.

Ensuring event organisers and speakers have access to technology that’s easy to use is essential for a venue of our calibre.

One of our best investments and most popular pieces of technology is Apple TV.

Apple TV allows speakers to project content, whether it’s a presentation, video or website, from their Apple device such as iMac, iPad or iPhone straight onto our 60 inch Smart TV screens.

If you’re not familiar with Apple TV, our conference manager and Apple TV devotee Stef Bell* explains the appeal.

Apple TV is amazing! There are so many things you can do with it. At home ours is connected to our TV and surround sound to link all of our Apple devices. It’s our little black entertainment box.

Apple TV uses AirPlay to wirelessly stream content from your Apple device to our high definition TVs. With the mirroring option the TV displays what’s on your device.

Apple TV has Netflix, YouTube, Sky News, Sky Sports and On Demand too.

I really don’t know what I’d do without it. And in our conference rooms it’s a godsend. It means we can ditch all the wires and don’t have to worry about connecting devices. Anyone can come in and mirror their device wirelessly.

Apart from making our conference rooms tidier without annoying messy cables, Apple TV makes it easier and quicker for us to set up technology for our presenters.

However, Stef says Apple TV is more than just tidy housekeeping, offering speakers freedom to move around and interact.

As Apple TV connects your device wirelessly, you don’t have to stand close to the screen when you’re streaming your presentation or talk. You can walk around the room or sit with different groups.

If someone asks a question you can open up another screen, you can call up a website, documents or whatever without having to get back to the front of the room to reach the laptop.

And when the first presenter’s finished, there’s no need to start unplugging and setting up again. The next presenter just goes into AirPlay and off you go.

Alongside video conferencing, Apple TV expands the top of the range technology at St Austell Conference Centre.

 

*Disclaimer:  Stef does not work for Apple TV and is not an official Apple ambassador. She just likes it… a lot…


  • 0

Office to let in St Austell Business Park

A prestigious, premium office is available to let at St Austell Business Park.

On the ground floor, unit 2 offers a total of 1000ft of office accommodation from £10 per sq. ft.  Long term or short term flexible leases are available from £10,000 per annum.

The high quality, sustainable design of the offices provide an inspirational and professional base to work in and proudly invite your clients.

Key features of the unit include:

Open plan office space

Separate training/meeting/boardroom

Fitted kitchenette including integrated fridge

Toilet (disabled access compliant)

Network points installed throughout

Superfast broadband/FTTP

Two allocated car park spaces with additional parking available

Rainwater recycling for grey water use

Ground floor, own access with floor to ceiling windows to the front

St Austell Business Park occupies a prominent position on the edge of St Austell on the A391, enjoying uninterrupted views of St Austell Bay and beyond.

This sought after, unique and vibrant development of mixed use units has been architecturally designed to offer modern, flexible, environmentally friendly work space in Cornwall.

All offices are finished to a very high standard to meet BREEAM standards.

St Austell Business Park has attracted a wide number of businesses including Coodes solicitors and Waldon T-Clarke.

Also located within the business park is St Austell Printing Company and St Austell Conference Centre, both of which offer discounted services for tenants.

For more information or to arrange a viewing please contact Beth Mayman:

beth@staustellbusinesspark.co.uk

01726 624200

 


Get in touch with our conference team to get your event off the ground